Ad2 Charlotte

Ad2 Charlotte Podcast Episode 1: Interview with Brian Haselton of Citizen

Jonathan Piscitelli — Sat, 31 Oct 2009 21:37:57 +0000

This week on the Ad2 Charlotte Podcast we had the opportunity to speak with Brian Haselton from Citizen, a local brand experience agency here in Charlotte. Brian gives us some excellent insights into advertising and design, as well as practical advice for new graduates and people looking to make their careers in Advertising. Check out the show notes below:

Ad2 Charlotte Podcast Episode 1: Interview with Brian Haselton of Citizen:

Show Notes:

1. 0:00-0:30 Intro

2. 0:30- 2:50 Brian’s professional background

3. 2:50- 5:10 Working at Large Agencies compared to working at Small Agencies, both have benefits

4. 5:10- 6:12 Graduation is us the beginning.

5. 6:12-8:17 Citizen: Research: One of the Foudations of Citizen was built on.

-8:17-8:59 Claude Hopkins and David Ogilvy

-9:00- 11:23 Finding the balance between the research and gut instincts when working with clients

6. 11:30-13:42 Brand Integration, Branded Entertainment

-13:47-14:36 Brand Integration and Branded Entertainment vs. Product Placement vs. Original Branded Content

- 14:37-16:05 Being able to tell a story and not force feed messages to consumers, Hulu add revenue for the first time exceeded network television.

-16:05- 16:39 The importance of integrating brands into the lives of consumers in a positive way, versus interrutptive messages.

7. 16:40-21:39 Poza, Case Study and USB Bracelets…strategy behind creating the bracelets and handing them out at Cosmoprof in Las Vegas

8. 21:39- 25:30 The transition of Advertising in the next 5 to 10 years…from traditional advertising models to trans-media agency models

9. 25:30- 27:08 The marketing, advertising, and design schools Brian recommends

10. 27:08-29:09 Magazines Brian recommends to keep-up with the advertising and design industry.

11. 29:09-30:39 Design Blogs

-Design Related

-Packaging Blogs

-Industrial Design Blogs

12. 30:39-31:15 Podcasts: The Shawnakey and NPR Podcasts

13. 31:15-33:00 Current Opportunities at Citizen as of 10.29.2009:

-Interviewing for Graphic Design Internship

-Hiring a New Business Manage

-Contract and Part-time work for research

14. 33:00- 33:43 More info on Citizen….www.wearecitizen.com

15. 33:43- 34:43 In November and December Citizen will donate one hour of work for every paid hour of work to local charities here in the Carolinas. Inspired by Tom’s Shoes

16. Ad2Charlotte theme song “Hall of Mirrors” by Bill deRome to hear more of his music go to music.podshow.com.

May Happy Hour for Happy People

jak — Wed, 20 May 2009 18:36:18 +0000

Come out and mingle with the hippest advertising and media pros in town. Please join AAF Charlotte and Ad2 for the next Ad2sday! This is a free happy hour/social event with drink specials and food. Everyone is welcome – be sure to RSVP!

Tuesday, May 26, 2009
6:00 – 9:00pm
Tyber Creek Pub
1933 South Boulevard
Charlotte, NC (Map)

Demo of the McKinney Site

Jonathan Piscitelli — Mon, 09 Mar 2009 17:58:54 +0000

Thomas Krotkiewski walks us through some of the useful and cutting edge features of the new McKinney site. We start with a brief introduction of how to use the dialogue box, followed by a demo of how the site can print page content. Then Thomas shows us how the site can be viewed on multiple browsers (including mobile), and how the site’s content, even though it’s flash based, can be indexed by Google. From here Thomas takes us on a tour of some of the really cool features of the site; like the cloud view, the conversation engine and the semantic aspects of the site.

Interview with Thomas from Othersource (The Company that developed the new McKinney Site)

Jonathan Piscitelli — Wed, 04 Mar 2009 07:18:01 +0000

The first episode of the AD2 Charlotte Podcast is now up. (You can download it from the site straight into I-tunes and take it with you). In this episode, I’m speaking with Thomas Krotkiewski, of Othersource, the company that developed the new McKinney website. This site is being heralded as one of the first Web 3.0 sites because you can actually interact with it, ask it questions, etc. The site was unveiled in February and was ranked among Creativity’s Top Ten for that week. This podcast is pure audio, the interview was conducted via Skype due to the fact that Thomas was in Boston when we spoke. You gotta love the freedom and flexibility of new media. It’s a beautiful thing. There will be a short video showcasing some of the new features of the McKinney site coming out later this week. And look for future Ad2 Podcasts to be much more video based.

A lil' Screen Shot of the McKinney Site

Ikea Grand Opening: Discussion Starter

Jonathan Piscitelli — Mon, 23 Feb 2009 05:09:06 +0000

Wednesday 2/18/09 was a cold, rainy and all around nasty day. But still there were hundreds of people camped out, in the freezing rain for the Grand Opening of Ikea. Below is a quick video of Ikea’s big day here in Charlotte.

I got there at 5:30 am, and there were already lines of people waiting to be the first to shop. People were huddled under tarps, camping out in tents, and just waiting in line. The network news stations were there with their crews and remote vans. I’m probably not the target market for Ikea, but is their furniture really that great? I’d never been to an Ikea before, so I went inside, and even grabbed a bite to eat (Swedish Meatballs and lingon berry sauce). I was impressed by the layout of Ikea, as well as its overall aesthetic and the energy of the day, but I’m still not sure why it was such a big deal. Did anyone else go to the Ikea Grand Opening? They gave away a free chair to the first 100 shoppers, did Ikea run any other Grand Opening promotions to drive traffic through their store on the first day? How much of this is just hype about having something new, and how much do you think is actual excitement about Ikea products? What can we learn from Ikea, their Grand Opening (Bands, DJ’s, News Crews, opening ceremony), the promotions they ran to bring people out en masse, and the whole “shopping as an experience “vibe they have going on? (Similar to the Apple Store in that respect.) Feel free to answer these questions, leave comments and add some questions of your own.

Addys 2009

jak — Fri, 20 Feb 2009 16:26:52 +0000

2009 ADDY® Awards and Gala Show

They’ve all been to see Doc ADDY — those creative types consumed by a deep desire to win an ADDY. And as they laid upon Doc ADDY’s couch, their lust for ADDY was quickly revealed. They’ve been judged, the diagnosis has been made and doctor/patient confidentiality will soon be broken. Join us and you’ll see whose secret desire for an ADDY shall come true.

SAVE THE DATE!

2009 ADDY® Awards and Gala Show
Thursday March 5th, 2009, 7PM – 11PM

CenterStage@NoDa (map)
2315 North Davidson St.

Dress is black tie optional.

TICKETS NOW ON SALE!

Tickets are $70 each and include entry to event and heavy hors d’oeuvres. Cash bar is available – Visa, Mastercard and AMEX accepted.

Tables of 10 are available. Please contact Christine Day to secure your reserved table for premium event seating.

NO TICKETS AVAILABLE AT THE DOOR.

Last Day To Buy Tickets is Thursday, 2/26

2009 Ticket Order Form

2009 ADDY® Awards Forwarding Requests

If you won a Silver ADDY Award in the Charlotte ADDY competition, you’re eligible to compete in the District ADDY Awards (NC, SC, VA). Entry fee is $100 per entry. Please download the 2009 ADDY® Awards Request to Forward Entry (PDF) and return with payment by March 9th.

2009 ADDY® Awards Re-Orders

If you want to order additional awards, please download the 2009 ADDY® Awards Re-Order Form and return with payment by March 19th.

Ad2sday Tyber Creek Feb 24th

jak — Thu, 12 Feb 2009 22:44:47 +0000

A Happy Hour for Happy People

Tyber Creek was a hit last time, so we decided to rock out there once more. Come out and mingle with the hippest advertising and media pros in town.

Event is free, be there at 6:30pm

Live Video Stream Link – Steve Luquire

jak — Wed, 11 Feb 2009 23:48:01 +0000

Watch the the video of Steve Luquire speaking at our Ad2 event at LGA.

Steve gave some great advice to young advertising and media professionals entering the industry. It was a great crowd. Big thanks to LGA and Steve Luquire for hosting us. A higher quality video will be posted on the site in the future. In the meantime, follow the link above for the Ustream recording.

Video of Jason Hausman’s Presentation

Jonathan Piscitelli — Wed, 11 Feb 2009 16:07:07 +0000

Check out Jason Hausman’s presentation from the “I’m Kind of a Big Deal” speaker series. Jason is a kick ass audio engineer and owner of Hot Sake.

The Art of Advertising and Public Relations

jak — Mon, 02 Feb 2009 23:00:09 +0000

Steve Luquire – CEO/Partner
He’s been called the “go to guy” for local business leaders such as, Johnny Harris and Carolina Panthers owner Jerry Richardson, and he’s been an influential leader in the Charlotte advertising and public relations market for over 25 years.

Steve Luquire, CEO and founding partner of Luquire George Andrews, has made a name for his company throughout the region as being a top agency for integrated communications. Join us for this event, as Steve offers us insight into the exciting and ever-changing world of advertising, public relations and new media.

Steve co-founded LGA in 1984, building the business from a three-man shop to Charlotte’s leading advertising, marketing and public relations agency. He maintains involvement in virtually every aspect of the agency’s services, including branding, strategy, public relations and new business initiatives.

Join us as we continue our “I’m kind of a big deal” speaker series!

When
Wednesday, Feb. 11, 2009 – 6:30 p.m.

Cost
Ad2 Members = Free
Non-Ad2 Members = $5

RSVP
Send the name and email for each person attending to info@ad2charlotte.com

Where
Luquire George Andrews
4201 Congress St.
Suite 400
Charlotte, N.C. 28209 (Map It!)